DONATIONS POLICY

At the core of our charity collections is a commitment to transparency, impact, and long-term support.

For every item purchased from our charity collections:

50% of net proceeds are donated directly to the selected charity via the Virtue App.

This ensures funds are transferred securely and traceably to support their work.

The remaining 50% is reinvested into sustaining and growing the initiative, including:

• Product development and manufacturing
• Stock and fulfilment
• Campaign production and advertising
• Operational costs that enable ongoing contributions

This structure allows us to:

• Maintain consistent, high-quality products
• Expand awareness and reach
• Generate continued funding for the causes we support

We believe that meaningful impact is built through both direct giving and sustained visibility.

By purchasing from our charity collections, you are contributing to both.